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Ellen Lawson

Writer / Search Engine Optimization

Articles about User Interface Design

  • Writing / Editing
  • Search Engine Optimization
  • UI / UX
  • Clients
  • Testimonials
  • About Me
  • Contact
  • From Drawing Board to Working Code
  • Perpetual Redesign
  • Cultural Blindness
  • Does a Good User Interface Obviate the Need for Documentation?
  • eXtreme Documentation and Design (published on xprogramming.com)
  • Goal Oriented Requirements
  • Handheld Devices and the Flow of Functionality
  • Requirements vs. Solutions
  • The Secret Ingredient of Every Methodology
  • Smart and Lazy Software Development
  • Symphony or Jazz Band
  • Task Based Documentation and Good User Interface Go Hand in Hand
  • User Interface Should Be a Team Effort

Ellen was very easy to work with and provided our team with insight into best practices for SEO as well…

― Marisa Ruffles, Marketing Programs Manager, Certent

Ellen has been excellent as a “virtual” part of the marketing team at New Relic.  Over the past three years,…

― Rafael Alenda, VP, Online & Brand Marketing, New Relic

Ellen generates results for VMware. With her deep experience in search marketing, her focused efforts and consistent insights have helped…

― John Forrester, Director, Web Marketing, VMware

Ellen was presented with the challenging task to improve our e-commerce site and enhance our web presence through search engine…

― Paul Goldman, CEO, JuicedHybrid.com

Ellen has become a very valued virtual member of our web team, offering web copywriting, search engine optimization, site architectural…

― Patrick Moran, Director of Strategic Marketing, WebEx

WebEx was in a jam. We were in the process of redesigning our site and nearly 75% of it needed…

― Paul Fehrnstrom, Senior Web Producer, WebEx

Ellen’s web content copywriting was instrumental in the success of our recent campaign to dramatically increase online conversion rates. Her…

― Sindy Braun, Director of Web Marketing, WebEx

Ellen is one of the most professional copywriters I have worked with. Here at Lifetips.com, we have a pool of…

― Blair M. Stephens, LifeTips

Ellen, thank you so much for all of your help with our product documentation — it was refreshing to work…

― Tim Nufire, MailFrontier

Ellen was an incredible help in getting the AltoWeb documentation suite ready for release–we couldn’t have done it without her!…

― Jane McKean, Documentation Manager, AltoWeb, Inc.

You did an excellent job pulling out the key messages/data from our long brain dump meeting as well as some…

― Jon Shalowitz, NetScreen Technologies

Ellen produced an extremely elegant, simple and useful web-based UI for a large, complicated event tracking system under development for…

― Paul Wise, Bear River Associates

Ellen is a pleasure to work with – she combines a flair for visual design with a flexible approach and…

― John Sullivan, VA Software

Thank you for your contributions with the development of the data entry application and reports for Pitt Ohio Express. Your…

― Charles L. Hammel, III, President, Pitt Ohio Express

I’ve had the pleasure of working with Ellen on several projects over the past 8 years.  As a programmer, I’ve enjoyed implementing her outstanding…

― Steve Sharrock, programmer

We had designed software to capture data on types of claims, shippers, frequency, amounts, causes, etc. Because of the many…

― Lois Beggs, Pitt Ohio Express

I have had the opportunity to work with Ellen on various projects from user interface design and creating marketing requirement documents…

― Craig Harper, Director of Marketing, Ixla USA, Inc.

I have worked with Ellen for over 2 years. During that time I found her to be an able project…

― Steven Archibald, Steven Archibald Consulting Corporation

We’re getting tremendous compliments! Thanks for your hard work! I am very pleased with your work.

― Doug Sleeter, The Sleeter Group
  • Writing / Editing
  • Search Engine Optimization
  • UI / UX
  • Clients
  • Testimonials
  • About Me
  • Contact
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