Ellen generates results for VMware. With her deep experience in search marketing, her focused efforts and consistent insights have helped drive natural search growth that more than doubled the rate of our traffic growth. Her ability to work effectively as part of the team has allowed us to succeed in critical deadlines and produce the highest quality content on our website. Ellen really gets VMware’s products and solutions and delivers copy and editing that helps to define our leadership position in the industry. I highly recommend Ellen and value her contribution to the company.