Patrick Moran, Director of Strategic Marketing, WebEx

Ellen has become a very valued virtual member of our web team, offering web copywriting, search engine optimization, site architectural guidance, and much, much more. She has been through several web site redesigns with WebEx, contributing to the architecture, user interface, marketing messages, page layouts, content management system implementation, actual web copy, and the organic search engine optimization on both a meta-tag and content level. Most recently, Ellen took the lead in creating personas for use not just by our web team but eventually the full marketing organization. Our first test run at implementing the changes suggested by the personas with content written by Ellen resulted in a 384% improvement in our conversion rate for that product!  I look forward to seeing what she’ll be doing next for us…