Paul Fehrnstrom, Senior Web Producer, WebEx

WebEx was in a jam. We were in the process of redesigning our site and nearly 75% of it needed to be rewritten for optimization and copy consistency. Ellen quickly became our go-to person for everything from copy writing/editing and search engine optimization to UI consulting. Not only did Ellen help us launch on schedule, the pages and online programs she helped optimize experienced a dramatic increase in both leads and overall conversion rates. Ellen continues to play a crucial role in the success of WebEx.com and has gained praise throughout the marketing organization for her intelligence, teamwork and ability to over-deliver every time.